[About us]
About us
Maximum support without getting in the way, as we like to say.
Marathon is an investment company focused entirely on niche software companies. Actually, we don't think “investment company” is quite right. We see ourselves as an “acquisitive software company” and support our companies at both an operational and a strategic level.
Marathon was established in January 2023 by Tempeludden as a shared software house for the companies Tempeludden owned. Marathon has permanent capital.
We support where it's needed – not just in the board meeting
| # | Area | What it means |
|---|---|---|
| 01 | Best practices |
|
| 02 | Knowledge sharing |
|
| 03 | Internal AI programme |
|
| 04 | Talent acquisition |
|
Two programmes for every company
Beyond our board work, we run two programmes that every Marathon company can take part in.
[M]AI Accelerator
Our joint initiative to make the whole portfolio AI-driven. Every company gets training and hands-on support in its AI transition, and we run projects that put AI into the companies' products.
Focus AI transition Steps Enablement → Implementation → Impact Lead Chris Tholén Marathon Growth Program
Together with the company, we diagnose its capabilities across the different parts of the sales process and where the potential for improvement lies. We usually set up a number of projects: three small ones that bring quick improvement and three large ones that bring major improvement over time. The initiatives are shaped together with the company and are the company's own to work on. We support them and follow their progress if the company wants us to. The programme is for the companies' management teams and is not something handled by the board.
Focus Organic growth Format Usually three small and three large projects Lead Anna Malmgren
Partnerships and resources
The Marathon team can help “build the sales machine” or make technology development more fun and more efficient at the same time. We work actively on the boards and can help with add-on acquisitions or analysis.
Anna Malmgren
Area Marketing & sales Role Sourcing & Sales Strategy Programme Marathon Growth Program 
Anders Tormod
Area Marketing & sales Role Partner in Residence Programme — 
Chris Tholén
Area Technology & product Role Technology & Product Programme [M]AI Accelerator 
Jonatan Darhult
Area Analysis Role Operations & Investments Programme — 
Leo Källsäter
Area Analysis Role Analyst Programme —
Marathon as a partner
Marathon has been supportive and great to deal with. We enjoy being in their circle. They have helped us gain even better momentum in technology development and take important steps towards new products and markets.
Erik HasselbergLogin Hasselberg
To us at laget.se, discussing ideas and initiatives with Marathon has been an important part in leveling up the company.
Their competence and network has been crucial for us and they are also very nice to work with!
Henrik RosvallKeeros
Marathon has contributed with great commitment, combined with sharp analytical skills. They have also helped us expand our organization and contributed with competence where we need it the most, partly through leveraging their vast network.
Robert SpethzTroman
Video Marathon
Watch the video about Marathon from Redeye's event Serial Acquirers, where Richard Treffner describes Marathon's strategy, organisation and future plans.
Serial Acquirers, Richard Treffner
Can't get enough? Here is Marathon at SEB Tech Days
Contact us
We have an ambition to develop our companies into something much more. At the same time, we are always looking for new companies to work with. Please get in touch if you have a company you think would be a good fit!
Contact us →